Capital

We Start, Acquire, and Invest in Sustainable SaaS Companies that CashFlow

Thesis

At FirstPrinciples, we believe in building and maintaining the stead of thoroughbreds rather than chasing a mirage of a unicorn. SaaS companies are unique in that they have highly predictable revenues and can be operated from anywhere. There are several companies that have product-market fit but cannot fit into the 10X VC Math Equation.

We acquire these companies and provide investors (and sometimes founders) an exit, leverage our engineering expertise and global team to cut product development and maintenance expenses, and work without a Growth Team to sustainably grow the company using mainly organic growth (SEO & Inbound Marketing) and Outbound Sales Development.

We focus specifically on Martech and Fintech space and look to find synergies between the different assets to hold.

Focus Areas

Our Checklist

Start

  • Founding Team members are Subject Matter Experts
  • Founding Team members have deep industry connections
  • Can build the MVP in less than 6 months
  • Requires less than $100K in Startup Capital

Acquire

  • Founders are looking to cash out or investors need an exit
  • ARR between $500K and $5mm
  • Fintech or Martech Focus
  • Product-Led and Self Service SaaS Business Model
  • 45 Day Process

Invest

  • FP can help in a meaningful way (ex: help engineer the product)
  • Seed stage companies with some revenue
  • Investment between $50K and $250K
  • Product Led and Self Service SaaS Business Models

Why Partner With Us?

Companies

SyndicationPro

SyndicationPro

Real Estate Sponsors use SyndicationPro to raise equity for their real estate syndications. Our sponsors in aggregate manage a total over $300mm+ in assets. SyndicationPro provides them a Investor CRM to nuture and communciation with investors, a platform to market oppurtunities and manage the entire fundraising process online.

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CrushIT

CrushIT

CRUSHIT helps young professionals in India design their future by developing practical skills, so that they can progress in their careers. As a ‘finishing school’ we provide a bridge between their college life and professional careers. Our unique online and in office practical training helps young individuals developer both the technical and soft skills to land their first job in the Tech and IT space.

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Resources

Actionable insights and learnings about building and scaling SaaS companies

How To Boost Your SaaS SEO with Powerful Backlinks?

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How To Boost Your SaaS SEO with Powerful Backlinks?

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How Can SaaS Companies Boost Freemium Conversion Rate?

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How Can SaaS Companies Boost Freemium Conversion Rate?

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SaaS Trends You Need To Gear Up For and Leverage In 2021

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SaaS Trends You Need To Gear Up For and Leverage In 2021

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Why is Investing in SEO Important for Your SaaS

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Why is Investing in SEO Important for Your SaaS

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