Capital

We start, acquire, and invest in sustainable SaaS Companies that CashFlow

Thesis

At First Principles, we believe in building and maintaining stead of thoroughbreds rather than chasing a mirage of a unicorn. SaaS companies are unique in that they have highly predictable revenues and can be operated from anywhere. There are several companies that have product-market fit but cannot fit into the 10X VC Math Equation. We acquire these companies and provide investors (and sometimes founders) an exit, leverage our engineering expertise and team in Bangalore, India to cut product development and maintenance expenses and work without Growth Team to sustainably grow the company using mainly organic growth (SEO & Inbound Marketing) and Outbound Sales Development. We focus specifically on Martech and Fintech space and look to find synergies between the different assets to hold.

Focus Areas

martech
fintech
distressed-assets

Our Checklist

Start

  • Founding Team members are Subject Matter Experts
  • Founding Team members have deep industry connections
  • Can build the MVP in less than 6 months
  • Requires less than $100K in Startup Capital

Acquire

  • Founders are looking to cash out or investors need an exit
  • ARR between $500K and $5mm
  • Fintech or Martech Focus
  • Product-Led and Self Service SaaS Business Model
  • 45 Day Process

Invest

  • FP can help in a meaningful way (ex: help engineer the product)
  • Seed stage companies with some revenue
  • Investment between $50K and $250K
  • Product Led and Self Service SaaS Business Models

Why Partner With Us?

company-scale
systems-and-processes
Expertise
cost-savings
synergies

Companies

SyndicationPro

SyndicationPro

Real Estate Sponsors use SyndicationPro to raise equity for their real estate syndications. Our sponsors in aggregate manage a total over $300mm+ in assets. SyndicationPro provides them a Investor CRM to nuture and communciation with investors, a platform to market oppurtunities and manage the entire fundraising process online.

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CrushIT

CrushIT

CRUSHIT helps young professionals in India design their future by developing practical skills, so that they can progress in their careers. As a ‘finishing school’ we provide a bridge between their college life and professional careers. Our unique online and in office practical training helps young individuals developer both the technical and soft skills to land their first job in the Tech and IT space.

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Resources & Case Studies

Helping SaaS companies amplify their revenue/ 5x their revenue

Building a Content Marketing Strategy For SaaS Company

Blog

Building a Content Marketing Strategy For SaaS Company

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Pricing Strategies for SaaS Companies

Blog

Pricing Strategies for SaaS Companies

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5 Growth Hacking Strategies for Your SaaS Start-Up

Blog

5 Growth Hacking Strategies for Your SaaS Start-Up

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8 SaaS Metrics Every SaaS Company Must Measure

Blog

8 SaaS Metrics Every SaaS Company Must Measure

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Build Your Future With Us

First Principles is a premiere career-building platform. Our colleagues have gone on to found their own companies or have joined companies at senior positions to scale their operations. We are a place of passionate, competitive, and grounded individuals who believe in teamwork to move everyone individually and the organization forward.

GROW WITH US