Product Marketing Pod

Kickstart Real Growth With a Killer Product Marketing Strategy

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Kickstart Real Growth With Killer Product Marketing Strategy

B2B Product Marketing is the backbone of every SaaS business but how do you master it?

Focusing on multiple channels is the key but working with a bunch of agencies is a head-scratcher. Our SaaS product marketing expertise is laser-focused on boosting revenue rather than just improving a certain channel.By setting up a Marketing Pod, FirstPrinciples will help you channelize your efforts to drive revenue and make a mark in your industry, starting off with developing a rock-solid SaaS marketing strategy.

How is OaaS Different Than Traditional Consulting?

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No offense to the traditional marketing consultations, but why work with an agency that sees you as a money-minting machine when you can team up with a partner. Our SaaS Product Marketing Pod Archetypes work with you as operational partners to jointly define the 18 to 24-month objectives and build a roadmap to achieve that. We heavily defer fees until certain milestones are hit.

Product Marketing Pod will help you focus less on the channel and more on defining your objective. The Marketing Pod will work with you to execute against those objectives complementing your existing internal team.

B2B Product Marketing Process:

01.

Competitor Analysis & Building Battle Cards

Steps:

Understanding the competitive landscape to lay the groundwork for Product Positioning
Gauge the marketing channels and sales processes competitors are currently using
In-depth analysis of channels and messaging to crush competitors

02.

Market Positioning Review & Analysis

Steps:

Proper market placement to churn the mind wheels of the ideal consumers
Addressing customer pain-points through proper messaging

03.

User Interviews & User Persona Development

Steps:

Conducting user interviews to understand significance of your product
Deep dive into your product features
Ideation for future product enhancements
Building user personas to help us hone in on their needs

04.

Channel Identification & Strategy

Steps:

Identify the best channels to leverage to get you customers
Building network by focusing on one channel and then expanding to the rest

05.

Collateral Creation

Steps:

Creating and updating marketing and sales collaterals
Creating landing pages and taking charge of website updates
Building lead magnets to get more users at the door

06.

Go-To-Market

Steps:

Executing and analyzing strategies build so-far
Iterating, testing and improvising them for better results

Hear From Our Partners

“FirstPrinciples catapulted our website to the top of search engine results, surpassing larger competitors along the way. The results simply speak for themselves. The team has helped with massive growth on the organic traffic side and also leads the product engineering efforts. FirstPrinciples has been an amazing partner.”

Arman Ghosh

Co-Founder | Greatvet

"FirstPrinciples has been nothing short of awesome in establishing a streamlined approach to our digital marketing. We have seen significant sales growth across all product lines. The team is extremely reliable, and their results-driven approach can bring value to anyone generating revenue through their online presence."

Leonardo Villalobos

Director of E-Commerce | MTO

"We are building OmniOutreach as a Venture Studio Partner with FirstPrinciples and scaling it to $10mm in ARR. It’s clear that the team has an insanely well-defined process and a ton of experience to validate ideas, build products, and scale companies. Looking forward to building and scaling more companies together!"