FirstPrinciples is a venture holding company that starts, acquires, and advises B2B SaaS Companies. This role is within the Growth Advisory Unit where we work with high-growth SaaS Companies to scale quality MQLs through SEO & PPC.
Check out more about us on: https://firstprinciples.io/
Also, feel free to check out details about our product, SyndicationPro: https://syndicationpro.com/
Lead Generation (25%)
The Account Executive will also be partly responsible for generating his/her own leads. The expectation is to spend about 2 hours (about 70) dials making outbound calls using our CRM/day.
Nurturing New Leads/Pitch Cals (25%)
We are expecting between 1 to 2 Pitches scheduled every day from both inbound and outbound leads. Each Pitch takes about 45 minutes to an hour including following up with the next steps. This time is also spent working with our team to create the SEO Proposals and learning about the client before the call.
Nurturing Existing Leads & Customers (25%)
Reach out for next steps, following up on leads, social selling, and doing other things to be front and center with the client.
Analyzing results of past campaigns and tweaking future outreach campaigns and approaches.
Coordination & Administrative(15%)
Updating templates, the CRM, coordinating with the team as required. Coordination with the Ops team
The earning potential for this role is high. SEO/PPC clients are recurring clients and our retention rate is pretty high. We have a team that will do most of the work that AEs hate doing (creating pitch decks, keeping the CRM updated, etc) and will allow you to focus on what you like doing best: being in front of customers!