SaaS Product Engineering Pod - FirstPrinciples

Product Engineering Pod

Focus on finding and closing deals while we ensure your product & engineering goals are achieved.


How is OaaS Different Than Traditional Consulting?

SaaS Product Engineering Pod works with you as your operational partner. From jointly defining the 18 to 24-month objectives to implementing an outcome-driven approach, we work as partners to achieve our goals. To ensure that incentives are aligned, we heavily defer fees until we hit the jointly defined goals and bet on the upside with you

Turn Ideas Into Reality!

Schedule a one-on-one session with our engineering experts to get started


Why Choose FirstPrinciples?

Deep functional and organizational expertise in SaaS is the need of the hour and we serve our partners just it, so they can enjoy a rapid return on investment.

We understand the acquirer mindset like no one does, which is why over the years we have been able to tackle strategic and operational challenges effectively, in process, tools, and organization. From simplifying the technical aspects to empowering your deal team, our software experts leave no stone unturned to help you with the right investment decisions.

By setting up a SaaS Product Engineering POD, a systemized product roadmap and product delivery process is sketched out that works with people from a product and engineering background for a thorough roadmap and seamless delivery process

Product Development DNA

Our legacy of leadership in Product Development Engineering has developed several million dollars for our partners

Innovation Partner

Exceptional track record with operational software product partners

Robust Partner Ecosystem

A perfect blend of our Design Thinking, Continuous Engineering SaaS led us to build next-gen digital products

Faster Time to Market

Our development teams have mastered the deliverance of product-market-fit within shorter release cycles

Products Engineering Process

At FirstPrinciples we are sworn to protect your investment, for which you can count on our in-depth people, process, and tech assessment. We’re always here to help you visualize the risks and opportunities to create a road-map to the future


The Definition Sprint

When we onboard a product we start with a 4 to 6 weeks time-bound exercise to get everyone on the same page and drive clarity on what we are building and who we are building for.

  • Get a first hand understanding of the product
  • Conduct competitor feature & market positioning analysis
  • Discuss the problems, opportunities, and vision with the stakeholders
  • Create the target persona and plot the product market positioning
  • Build a high level yearly and quarterly product roadmap with feature prioritization


The Design Sprint

Now that we understand what we are building, who we are building for, our target persona, and market positioning, we spend 2 to 4 weeks to update and standardize our branding guidelines and create an application design framework to be implemented in the next 12 to 18 months.

  • Deeper drive into understanding the target audience
  • Analyzing existing designs and any improvements
  • Creating the UI style guide and platform theme


Recurring Product Development & Delivery Sprints

Now that we understand what we are building, who we are building for, our target persona, and market positioning, we spend 2 to 4 weeks to update and standardize our branding guidelines and create an application design framework for the next 12 to 18 months. Once the product roadmap is plotted out, customer understood, and design framework identified, we move to the shipping code!

  • Deeper drive into understanding the target audience
  • Daily Jira & Slack Updates and Perform Demos
  • Detail the Requirements for Next Sprint

POD Owner:

Technical Architect

Systems Architect, Logistics Specialist


Test Engineer, Security Specialist, Quality Engineer


Full-stack Engineer, Data Scientist, API Developer

Dev Ops

Expert in CI/CD Reliability Engineer


UX, UI, Mobile

DPOD Evangelist

Solution Design, POD Planning, Tech oversight

Hear From Our Partners

"FirstPrinciples has been nothing short of awesome in establishing a streamlined approach to our digital marketing. By implementing a cohesive organic SEO strategy, they opened new opportunities for increased website traffic, resulting in greater numbers of eCommerce conversions. Over the past couple years, we've seen significant sales growth across all product lines. The FirstPrinciples team is extremely reliable, and their results-driven approach can bring value to anyone generating revenue through their online presence."

Mosaic Tile Outlet

Leonardo Villalobos

Director of E-Commerce | MTO

"We’ve worked together on several complex projects over the past several years, both for my own consulting firm and my clients’ organizations. Each time, FirstPrinciples exceeded my expectations by their quality, transparency and commitment to the project. FirstPrinciples understand both marketing, design, engineering and deployment with a unique ability to transform and idea into a reality."


Dr. Jason Seibel

Founder/CEO | Performance Management Group (PMG)

"FirstPrinciples has handled our digital marketing since we launched in 2016, including our website, SEO, and messaging across our social media platforms - everything! We’ve developed a great relationship with them over the last several years, one that is built on trust and transparency."


Rick Vaughn

Executive Director | Respect 90 Foundation

Become Our Next Success Story

Let's Connect

Join The SaaS Tribe