SaaS Product Marketing Pod - FirstPrinciples

Product Marketing Pod


Kickstart Real Growth With Killer Product Marketing Strategy

B2B Product Marketing is the backbone of every SaaS business but how do you master it?

Focusing on multiple channels is the key but working with a bunch of agencies is a head-scratcher. Our SaaS product marketing expertise is laser-focused on boosting revenue rather than just improving a certain channel.By setting up a Marketing Pod, FirstPrinciples will help you channelize your efforts to drive revenue and make a mark in your industry, starting off with developing a rock-solid SaaS marketing strategy.

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How is OaaS Different Than Traditional Consulting?
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No offense to the traditional marketing consultations, but why work with an agency that sees you as a money-minting machine when you can team up with a partner. Our SaaS Product Marketing Pod Archetypes work with you as operational partners to jointly define the 18 to 24-month objectives and build a roadmap to achieve that. We heavily defer fees until certain milestones are hit.

Product Marketing Pod will help you focus less on the channel and more on defining your objective. The Marketing Pod will work with you to execute against those objectives complementing your existing internal team.

Product Marketing Pod will help you focus less on the channel and more on defining your objective. The Marketing Pod will work with you to execute against those objectives complementing your existing internal team.

B2B Product Marketing Process:


Competitor Analysis & Building Battle Cards


  • Understanding the competitive landscape to lay the groundwork for Product Positioning
  • Gauge the marketing channels and sales processes competitors are currently using
  • In-depth analysis of channels and messaging to crush competitors


Market Positioning Review & Analysis


  • Proper market placement to churn the mind wheels of the ideal consumers
  • Addressing customer pain-points through proper messaging


User Interviews & User Persona Development


  • Conducting user interviews to understand significance of your product
  • Deep dive into your product features
  • Ideation for future product enhancements
  • Building user personas to help us hone in on their needs


Channel Identification & Strategy


  • Identify the best channels to leverage to get you customers
  • Building network by focusing on one channel and then expanding to the rest


Collateral Creation


  • Creating and updating marketing and sales collaterals
  • Creating landing pages and taking charge of website updates
  • Building lead magnets to get more users at the door




  • Executing and analyzing strategies build so-far
  • Iterating, testing and improvising them for better results

Hear From Our Partners

"FirstPrinciples has been nothing short of awesome in establishing a streamlined approach to our digital marketing. By implementing a cohesive organic SEO strategy, they opened new opportunities for increased website traffic, resulting in greater numbers of eCommerce conversions. Over the past couple years, we've seen significant sales growth across all product lines. The FirstPrinciples team is extremely reliable, and their results-driven approach can bring value to anyone generating revenue through their online presence."

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Leonardo Villalobos

Director of E-Commerce | MTO

"We’ve worked together on several complex projects over the past several years, both for my own consulting firm and my clients’ organizations. Each time, FirstPrinciples exceeded my expectations by their quality, transparency and commitment to the project. FirstPrinciples understand both marketing, design, engineering and deployment with a unique ability to transform and idea into a reality."


Dr. Jason Seibel

Founder/CEO | Performance Management Group (PMG)

"FirstPrinciples has handled our digital marketing since we launched in 2016, including our website, SEO, and messaging across our social media platforms - everything! We’ve developed a great relationship with them over the last several years, one that is built on trust and transparency."


Rick Vaughn

Executive Director | Respect 90 Foundation

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