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Outbound Marketing: 7 Must-Use Tools To Ease Your Email Marketing Automation

Published on May 5th, 2022

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Email marketing is the oldest and most popular outreach channel. It is practical and guarantees the best ROI if planned well. In fact, according to reports from DBS Data – every $1 spent on email marketing gives a return of $38 on average which is an astounding 4200% ROI. 

Awesome, right?

However, it goes without saying that email marketing also comes with its own challenges, the top on the list is the time it takes to create an email from scratch that recipients would actually want to read. Thanks to the SaaS thought leaders, there are a bunch of efficient tools that help you design stunning emails in no time. 

This blog enlists the seven best (I have personally tried and tested) email marketing tools that will help you boost your productivity and help you achieve your outbound goals.

Outbound Marketing Tool #1: HubSpot

HubSpot is a CRM platform that offers complete marketing, sales, and customer service. Marketing Hub, an Email marketing platform by HubSpot, helps create email campaigns, send bulk emails, and analyze campaign performance. You can try marketing Hub for free. The Free plan lets you use features such as email marketing tools, live chats, Facebook ads, and content management. The premium plan comes with a lot of features that open up the path to scale your business.

Pros:

  • HubSpot CRM integration
  • Social management and integration
  • Mailing list segmentation
  • Landing page design

Cons:

  • Costlier than other email marketing tools
  • CSS knowledge is essential to modifying the template

Outbound Marketing Tool #2: Lemlist

Lemlist is a popular cold email marketing tool that helps build meaningful connections with your prospects through personalized email campaigns, sales engagements, and follow-ups. Through Email personalization, you can engage with your chances personally, which can help gain their interest and trust.

One of the essential features in Lemlist is Lemwarm, which keeps warming your domain and allows you to track where your cold emails are landing, whether in the inbox or spam folder of your prospects.

In Lemlist, you can set up specific triggers. If your prospects perform actions like replying to an email or clicking a link, the software will no longer send a follow-up email.

The incredible features of Lemlist cost just $29. To use the premium features you can sign up for premium plans that cost $59 per user per month or a sales engagement option that costs $99 monthly.

Pros:

  • Can be integrated with different CRM platforms like Salesforce, HubSpot, Zapier, and Slack
  • Custom scheduling and tracking
  • Easy to add images and videos

Cons:

  • Could be expensive for premium features
  • Dashboard layout needs improvements
  • Complicated UI/UX

Outbound Marketing Tool #3: Mailshake

Mailshake offers Email automation features that save you a lot of time, from prospecting leads to monitoring lead activity. Mailshake is an easy-to-use platform that allows connecting to prospects through social media and cold calling. Mailshake can quickly identify duplicates in the mailing list. This feature helps you dodge sending the same cold email to a recipient multiple times.

The lead catcher feature allows you to track lead activity like open rates, click rates, and bounce rates per campaign. You can also optimize your campaigns by A/B testing features before sending emails.

You can start with the Email Outreach plan at $59 or the sales engagement plan at $99 per user per month

Pros:

  • Simple UI/UX
  • Offer suggestions on improving campaigns
  • Different checkpoints to avoid error

Cons:

  • No free Trial

Outbound Marketing Tool 4: Klenty

Klenty is an email marketing tool that integrates CRM platforms like HubSpot, pipe drive, and Zoho. This means you can easily import your list of prospects from your CRM.

You can also integrate Klenty into Zapier to create automated tasks and workflows. Integrating Klenty with slack allows you to receive alerts when prospect chicks, opens and responds to an email.

Klenty offers three option plans: Startup plans, which cost $55 a month per user. Larger teams and companies can opt for a growth plan which costs $85 a month, or the enterprise plan, which costs $145 per month. You can take 14 day free trial. After that, you can choose to upgrade plans.

Pros:

  • Workflow automation
  • Integration with Various CRM tools
  • Great customer service

Cons:

  • Needs improvement in filter option and analytics tools

Outbound Marketing Tool 5: Mailrush.io

Mailrush.io is an excellent tool for B2B companies to automate their cold email marketing. It has an inbuilt email warming feature that ensures your emails land in your inbox and not in your spam folder.

Like other email marketing platforms, it offers all the basic features of sending bulk emails, tracking performance, and a great dashboard to analyze campaigns. The starter plans stats as low as $19 per month. You can always try 14 days of free service to decide if you want to subscribe to one of their free plans.

Pros:

  • Drag and drop email template editor
  • Free trial option

Cons:

  • Campaign analytics could be more detailed
  • Limited choices for email template

Outbound Marketing Tool 6: Reply.io

Reply.io is an all-in-one cold emailing software that offers outbound and Inbound email marketing automation. The chrome extension can be connected to Linkedin, Sales Navigator and also allows you to connect with your prospect using other channels, including phone messenger and social media.

Reply.io offers four paid plans starting with $70 per month for each user.

Pros:

  • An extensive list of features
  • Can be integrated with a variety of CRM platforms
  • Team collaboration

Cons:

  • Limited editing options on template

Outbound Marketing Tool 7: BenchmarkOne

BenchmarkOne is a complete CRM platform that provides automation of various tasks. Its price is also on the lower side as it offers a free plan, and at the same time, it’s an easy-to-use platform. It has a system packed with robust email marketing service and customer support. It is one of the best value for money email marketing tool.

Pros:

  • The customer service team is very responsive
  • The user interface is fast, responsive, and easy to navigate
  • Can be integrated with other software by zapier

Cons:

  • Little slow sometimes
  • Campaign analytics can be better

Conclusion

Email marketing is one of the best and most effective ways to reach out to your prospects and close deals. A successful outbound campaign needs automation tools that help you to deliver your message in a way that will pique the interest of your target audience.

Now that you have a list of email marketing tools to fuel your growth, you can compare the features and pricing options and select the best tools that meet your requirements.

Knowing about the right tools is a great start. But what’s next? Setting up things for your outbound campaign the right way. If you are on the lookout for SaaS growth experts to help you get started with your outbound marketing campaign, connect with the FirstPrinciples Growth Advisory. With our in-house Growth Experts, we create highly-targeted, consistent, and scalable strategies to build and boost your SaaS Products.

About the Author

Sambit Panda

As an outbound marketing coordinator at FirstPrinciples, I manage and run outbound campaigns that convert prospects into deals by utilizing my skills in marketing automation, lead nurturing, content marketing, and email marketing. When not at my table, you can find me reading books, listening to podcasts, and designing creative collaterals.

@SambitPanda

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