WordPress Vs. Webflow SaaS SEO Guide
Published on June 22nd, 2022
10 min read
Published on June 22nd, 2022
10 min read
Do you intend to design a full-featured website for your business?
Technological advancement has made it extremely easy to create beautiful websites with no-code web-development tools. And in the current era, there are many options available in the market space.
However, with too many options comes too much confusion. So in this article, we have enlisted two of the best platforms available — WordPress and WebFlow.
A significant challenge the business faces is driving organic traffic to the site. Though both platforms, i.e., WordPress and WebFlow, offer advanced SEO functionalities, the process to access them is entirely different.
Minimizing your struggle, we have encased a comparison of both platforms and assessed the platform’s features for SEO optimization in this article. The assessment is done to capture their effectiveness around five parameters: website indexing, SERP ranking, loading time, implementation of programmatic SEO, and schema markup setup. Drive deep to get the worm-eye-view of the analysis; utilize the no-code web-development tools to build your business site and leverage organic traffic to scale your lead-generating opportunities for SaaS.
WebFlow SEO optimization tools for SaaS are easy as no third-party application integration is required. Besides, without any hassles, you can seamlessly integrate the WebFlow website with Google Analytics and Google Search Console.
So, to get your website indexed on Google, all you have to do is generate the sitemap and submit it in the search console. This activity puts you on Google crawlers’ priority list to discover and index your website.
However, even if you do not adhere to this process, Google will still discover your website, but it will take 3 to 4 weeks to do that. And if Google is unable to find your website, you won’t ever make it to the SERP. Hence, your pages will not be available in Google search results to your target market.
To index your WordPress website, you need to install the Yoast SEO plugin. It is also helpful for many other essential tweaks that help you improve your ranking. You can scroll through to the next section of this article to know more about it.
Once you have the sitemap, you need to provide it to Google & other search engines to ensure that their web-crawlers can access all the pages on your website. You can do that by downloading a plugin like “Google Site Kit”.
This plugin can further help to connect your website with tools like Google Analytics, Google Search Console, Google Adsense, and Pagespeed insights. It is a crucial aspect to consider in measuring your site growth and assessing your SaaS Seo efforts.
Meta tags play a substantial role in improving the SEO for SaaS. Including target keywords in your meta tags is vital, as these tags help search engines figure out what your webpage is all about.
It is hassle-free to improve the SEO on web flow websites as you don’t need any third-party plugins to edit the meta tags.
You can find out the meta description and title tag edit option on the settings of individual pages.
WebFlow also offers editing image alt tags in an easy way. Even though the primary function of alt tags is to make websites more accessible for blind and visually impaired users, Google crawlers also use them to get more information about the image. So, in a way, editing alt tags positively affects enterprise SEO in WebFlow websites.
On the other hand, in WordPress, you are required to install a plugin to edit the meta description.
The Yoast SEO plugin is good to go. Once installed, it becomes easy to access all the crucial parameters influencing your website’s SEO.
However, if you want to edit the meta descriptions in your WordPress website without installing any plugin, use the Genesis framework theme. In this theme, you get the feature of editing meta tags by default.
The theme does not restrict you to only one design; it allows users to always install a child theme over it to suit your preference.
It is always advisable to install suitable SEO plugins to utilize an effective SEO for SaaS companies as they have a significantly wider use case than just helping you edit meta tags.
Loading speed is an essential part of the user experience. According to stats, 40% of internet users end their session if a website takes more than 3 seconds to load. Hence, Google has made page speed a ranking factor. Further, if your business site loads slowly at devices, Google may also decide to penalize the website. To improve your site ranking, it is crucial to take the loading speed as a key factor.
WordPress takes more time to load as you add more and more third-party plugins. WordPress websites can’t function adequately without plugins. Even though they have some in-built plugins, the effect is unnoticeable.
On the other hand, WebFlow has tools and setting options that can help you improve your website’s loading speed and, consequently, your rankings. Additionally, WebFlow generates cleaner code than WordPress. They are powered by clean, semantic code that the web crawlers can quickly parse. In short, they generate code that makes “developers and search engines happy“.
WebFlow’s feature Lazy loading is an impeccable feature that can make your website even faster. Traditionally when you enter a website, it loads all the assets included on that page. When the users scroll down your website with lazy loading, it will only load images when they enter the viewport.
Its semantic code and lazy loading feature make it very easy to improve the speed and SEO in WebFlow websites.
Businesses use Programmatic SEO to create landing pages at scale to address the growing amount of search traffic. They make hundreds of landing pages, targeting a high-volume keyword with modifiers.
For example, search for any traveling-related query, and you will find TripAdvisor ranking on the top with a unique landing page. Try ‘best things to do in XYZ city’ — Tripadvisor has a landing page for thousands of countries and cities like that.
Anyway, if you are hovering over the query whether WebFlow or WordPress is better for Programmatic SEO of your SaaS site, the answer is WebFlow.
The content management system (CMS) of web flow has all the elements to facilitate bulk page creation.
WebFlow has a very resourceful documentation file that makes it very easy to find relevant information about all the hidden features on the platform. You can learn to create new CMS collection items in minutes.
WordPress, on the other hand, has no such functionality. You will have to use website builders like Elementor to implement programmatic SEO on WordPress.
Schema markup is one of the recent innovations in SEO — which is highly effective at the same time. It is a form of microdata (a piece of code) that you can add to your website to create a rich snippet that appears in the search results.
Schema markup adds a secondary layer of data to your content. It tells search engines whether your webpage is about a person, an organization, a place, or a movie.
Right now, one-third of the Google search results include rich snippets. However, only a fraction of all the websites uses schema markup. So, if you are not using them, you are missing out on a massive opportunity to improve your site rankings.
WebFlow’s super-convenient CMS has, again, made it very easy to add schema markup in the individual pages of your website. Just grab the code snippet from Google Search Gallery, add it to your website, and stay ahead of your competitors.
In WordPress, you need plugins and themes to add schema markup. Some pieces have already included schema markup — some free, a few paid. You can install those themes to add them. Or you can use Yoast SEO to get that done.
Summing up the discussion, it is evident that WebFlow SEO is far more hassle-free than WordPress SEO. Since you don’t need to install plugins and any external APIs, the SEO on WebFlow does not make the website slow.
However, there are some other factors, apart from SEO, you need to consider for enterprises.
In terms of affordability, WordPress is super-cheap as compared to WebFlow. So, if budget is a constraint for you, it’s better to go with WordPress.
If there are no budget issues, you can go with WebFlow; building websites using this platform is more effortless than WordPress. It is a cookie-cutter even for a layman. We hope that in the light of all the above parameters of comparison, you will make the right choice for your business.
Actionable insights and learnings about building and scaling SaaS companies
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