About 93% of the online sessions are initiated with a keyword search, this emphasizes the importance of a robust keyword research strategy.
Choosing the right keywords is the most important part of an SEO campaign, especially for B2B SaaS companies. It’s not just stuffing keywords into your content, you need to have a proper strategy to ensure the keyword research works. From considering the user experience to understanding the intent behind each search phrase, keyword research is at the core of all of your SEO and content efforts.
With the ongoing algorithm changes and more competitors in the SaaS industry than ever before, ranking on Google has never been harder.
Check out the webinar to know how to craft an airtight keyword strategy and outrank your competitors. Key questions answered in the webinar:
This is a compilation of questions asked by the attendees during the webinar session
All the keywords must be aligned with business goals, marketing funnel, and overall user journey.
But focusing on the part of the funnel depends on the short or long-term business goals. For a business like e-commerce that expects quick conversions, you may spend the initial 3 to 6 months focusing on BoFu. You can try to dominate others in SERP through ToFu & MoFu keywords so you can attract more traffic to the website and drive them to convert at a later stage.
The goal with TOFU keywords must be to increase brand awareness and build trust for your brand. Similarly, with MOFU keywords, you should plan to provide the relevant information, which helps them decide.
Also, It is unnecessary to wait for the keywords to rank on the first page of a search engine because ranking keywords is a continuous process regardless of the part of the funnel.
To make it more simple to understand, we can relate BOFU keywords to creeper plants that grow faster and produce results in a shorter period. At the same time, a tree (can be associated with TOFU) or a plant that needs long-term care yields results after it has grown completely.
Search Intent is the goal of a user when searching a query. For example: in the keyword “Buy Shoes Online” - "buy" denotes the search intent. There are different types of intent when it comes to search.
SERP Intent is what search engines like Google think about a keyword's intent. It helps in developing content based on what Google is presenting based on the particular keyword search.
It is always better for SEO to focus on one topic per page with relevant keywords. In simple words, you should focus on one main keyword per page while focusing on a few variants of the same keyword/topic. Focusing on one main keyword doesn’t mean that your website will rank only for that particular keyword. It's possible for one page to rank for hundreds of keywords. It depends on how well the content is written, the page is optimized for SEO, and the overall search volume of the related keywords.
There’s no limit to target keywords on a page but keyword stuffing is something that search engines hate. It is a good practice to maintain keyword density. Because too many keywords can create readability issues as well.
CPC stands for Cost-Per-Click. Platforms like Google Ads charge you whenever your ad gets a click. You can find the Average CPC value while doing the keywords research. Keywords with high CPC value denote how competitive that keyword is.
Short-tail keywords are between one to three words. Despite the fact that they are less specific and harder to rank, they are nonetheless important.
For Example: If you’re writing a blog about baking a chocolate cake, then your short-tail keywords can be “cake”, “bake a cake”, “chocolate cake” and so on. In addition to the potential for enormous search volume from short-tail keywords, you have nearly as much competition as similar words used by your competitors. This makes ranking difficult.
Long-tail keywords are those that are longer than three words. In general, long-tail keywords are easier to rank as they are composed of precise words used in a sentence related to the content. Short-tail keywords may have a higher search volume than long-tail keywords; however, you are assured that long-tail keywords will drive relevant traffic that converts.
For Example: Let’s take the same example mentioned for short-tail keywords. Here the long-tail keywords can be “how to bake a chocolate cake”, “eggless chocolate cake recipes” and so on.
Both types of keywords are effective for SEO ranking. It is just a matter of finding the right balance, and how to use them based on what you plan for your content and business goals.
Pushkar serves as a Digital Marketing Manager and leads SEO Research at FirstPrinciples.
He has over 12 years of experience in Search Engine Optimization for European, American, and Indian markets, both from the agency and as in-house marketing support. Over these years, he has helped startups and multinational companies (Finance, NBFC, SaaS, Home Improvement, Health, Software) grow their organic search visibility & achieve their SEO goals.
He is an innovative, cross-functional marketing leader with a track record of planning and managing exceptional marketing campaigns yielding positive returns.
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