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SaaS Growth & Marketing Agency | About Us | FirstPrinciples

About Us

Building an ecosystem for SaaS operators to scale business

About FirstPrinciples

Why We Exist?

To Become 1% Better Everyday as Individuals & as a Team

To Become 1% Better Everyday as Individuals & as a Team

With a firm belief in “The Power of Tiny Gains” FPians are always encouraged to grow themselves consistently and continuously for which we have taken up several initiatives to be a part of their personal as well as professional growth.

We, as a team, are extremely grounded, focused on meaningful metrics vs. vanity, and one that sticks together.

Meet the Team
Our Journey

Our Journey

The glitz of startups and the reality are way different. Most early SaaS Companies have a burnt out team, lack of structure or process, and a goal to change the change funding round. They do have a lot of swag gear to throw around though.

We firmly believe that there is a different way of building profitable companies that product massive returns while ensuring the company is an amazing platform for people to grow. From Day 1, we started our journey differently to focus on profitable, sustainable growth and building a company to last generations rather than one to sell to the highest bidder.

Our journey started by building a $300 WordPress site for a Photographer out of LA! 6 years later, we have several different businesses that generate millions in annual recurring revenue. We have achieved this success because of a strong focus on our core values, an exceptional leadership team that has stuck together through thick and thin, building proven processes and understanding our productivity drivers.

Our Core Values

Elevate Yourself and Others Around

Elevate Yourself and Others Around

Leadership is Service

Leadership is Service

Row in the Same and Right Direction

Row in the Same and Right Direction

Create Wow & Engaging Moments and Experiences

Create Wow & Engaging Moments and Experiences

Manage Chaos Via Process  and Process Compliance

Manage Chaos Via Process and Process Compliance

Under Promise & Over Deliver

Under Promise & Over Deliver

Be Kind, Everyone is on their Own Journey

Be Kind, Everyone is on their Own Journey

Be your Future Self, Now

Be your Future Self, Now

What Sets Us <br><noscript><img src=

What Sets Us
Apart?

At FirstPrinciples, we specialize in building and scaling B2B SaaS businesses. By building several companies, we have refined processes to validate ideas, set benchmarks, and build revenue flywheels while appropriately scaling engineering, support, and success team.

FirstPrinciples also has a deep focus on Learning & Development and we invest heavily in developing our people at every level.

Another aspect that sets FirstPrinciples apart is the way we finance our companies and distribute equity. We invest directly from our balance sheet to build our companies and are not reliant on external funding to start or scale companies. Additionally, we provide our leadership & management teams within each business equity and P&L ownership. People are able to grow businesses in a significantly de-risked environment while playing the long-game.

Our Productivity Drivers

Our Productivity Drivers

  • A Brand in the SaaS Space Leading to Inbound Opportunities & Talent
  • A Well Defined Recruitment, Training, and Upskilling Platform for FPians
  • Providing Equity Ownership and P&L Responsibility to Key Stakeholders

Our Proven Processes

Identifying Business Opportunities & Deal Flow in the SaaS Space

Capital Efficient Product Engineering & Marketing for SaaS Companies

Financing Our Various Businesses

Training Inspiring Leaders and Effective Managers

Recruitment and Training for Different Roles in the SaaS Space

Anti-Goals

  • Majority ownership by any group or individual who does not have a direct operating interest in our entities
  • Retaining or indulging with toxic internal or external stakeholders
  • Building entities with a core and sole focus on selling the entity
  • People with fragile egos who can’t take critical feedback or people with low ego who cannot take action or take a stand
Anti-Goals

Be Your Future Self, Now

At FirstPrinciples, we empower our people to express ideas that drive success. Our open and collaborative work culture motivates our people towoards building their dream careers.

Join Us

Join The SaaS Tribe