SaaS Growth & Marketing Agency | About Us

Why We Exist?

To Become 1% Better Everyday as Individuals & as a Team

With a firm belief in “The Power of Tiny Gains” FPians are always encouraged to grow themselves consistently and continuously for which we have taken up several initiatives to be a part of their personal as well as professional growth.

We, as a team, are extremely grounded, focused on meaningful metrics vs. vanity, and one that sticks together.

Meet the Team

Our Focus

The glitz of startups and the reality are way different. Most early SaaS Companies have a burnt-out team, lack of structure or process, and a goal to chase the next funding round. They do have a lot of swag gear to throw around though.

We firmly believe that there is a different way of building profitable companies that produce massive returns while ensuring the company is an amazing platform for people to grow.

From Day 1, we started our journey differently to focus on profitable, sustainable growth and building companies that last generations rather than companies that sell to the highest bidder.

We have been able to do so by investing heavily in our people. We have achieved this success because of a strong focus on our core values, an exceptional leadership team that has stuck together through thick and thin, building proven processes and understanding our productivity drivers.

Our Core Values

Building & Improving Businesses with First Principles

Elevate Yourself and Others Around

Row in the Same and Right Direction

Create Wow & Engaging Moments and Experiences

Manage Chaos Via Process and Process Compliance

Be Kind, Everyone is on their Own Journey

Leadership is Service

Under Promise & Over Deliver

Be your Future Self, Now

What Sets Us Apart?

At FirstPrinciples, we specialize in building and scaling B2B SaaS businesses. By building several companies, we have refined processes to validate ideas, set benchmarks, and build revenue flywheels while appropriately scaling engineering, support, and success team.

FirstPrinciples also has a deep focus on Learning & Development and we invest heavily in developing our people at every level.

Another aspect that sets FirstPrinciples apart is the way we finance our companies and distribute equity. We invest directly from our balance sheet to build our companies and are not reliant on external funding to start or scale companies. Additionally, we provide our leadership & management teams within each business equity and P&L ownership. People are able to grow businesses in a significantly de-risked environment while playing the long-game.

Our Productivity Drivers

A Brand in the SaaS Space Leading to Inbound Opportunities & Talent
A Well Defined Recruitment, Training, and Upskilling Platform for FPians
Providing Equity Ownership and P&L Responsibility to Key Stakeholders

Our Proven Processes

Identifying Business Opportunities & Deal Flow in the SaaS Space

Capital Efficient Product Engineering & Marketing for SaaS Companies

Recruitment and Training for Different Roles in the SaaS Space

Indulge in Quality First Principle Thinking for Optimal Results

Training Inspiring Leaders and Effective Managers

Financing Our Various Businesses

Anti-Goals

Majority ownership by any group or individual who does not have a direct operating interest in our entities
Retaining or indulging with toxic internal or external stakeholders
Building entities with a core and sole focus on selling the entity
People with fragile egos who can’t take critical feedback or people with low ego who cannot take action or take a stand

Be Your Future Self, Now

At FirstPrinciples, we empower our people to express ideas that drive success. Our open and collaborative work culture motivates our people towoards building their dream careers.

Join Us

About Us

A Venture Holding Company that starts, acquires, and advises B2B SaaS Companies