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Venture Studio

About The FirstPrinciples SaaS Venture Studio

We work with domain experts to identify and solve specific problems in the fintech, martech, and HR Space.

We significantly derisk starting a company by following a systematic approach to validate ideas, build products, and win customers. If an idea finds product market fit, our team leverages it operational expertise, network, and fundraising experience to spin the company out on its own independent venture.

Focus Areas

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How Our Venture Studio Model Works?

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We commit between $50,000 and $100,000 to each idea. Ideas generated within FirstPrinciples are funded fully by the Venture Studio and ideas in partnership with domain experts and partners are funded based on the equity split of that specific project.

We set stages with specific benchmarks and metrics for each stage and pre-commit to making an investment upon the project hitting the benchmark.

Each idea starts with a market validation test that uses landing pages, visual prototypes, customer interviews, and other techniques to understand the market and also prioritize features.

After the validation test, we iteratively build and launch a product, and in most cases, have a revenue goal to hit before moving the project to the next iterative stage.

Why Partner With Us?

Let's Build a SaaS Company Together

It starts with testing landing pages, conducting customer interviews, and building visual prototypes.

Our Partner Stories

Venture Studio

Agency Flash gives you a 365° view of agency owners with strong team management features and business metrics that help agencies scale fast

Venture Studio

A better sports betting community built on transparency helps friends follow each other's betting, tips, and performance

Venture Studio

Shop2Ship offers logistic services to help reduce customers' shipping costs and improve their shipping experience

Operator Platform

Performance Management Group is dedicated to helping businesses achieve and sustain long and short term business goals through strategic planning, detailed action steps, and executive coaching

Operator Platform

For over 40 years, AR Homes® has designed and built extraordinary custom homes for discerning clientele who desire personalized and unique homes that meet their families’ specific lifestyles and needs

Growth Advisory

The Respect 90 Foundation provides children and families opportunities to develop championship attitudes through sports, academics, and community involvement

Operator Platform

SetMeUpGroup has a mission to make the logistics of life a little easier through our family of products and services: SetMeUpInsurance, SetMeUpRenters, and more

Growth Advisory | Operator Platform

SyndicationPro, the real estate syndication software company, was founded to provide more features to syndicators, better experiences to investors, in one all-encompassing platform

Growth Advisory

Mosaic Tile Outlet has been a leading retailer of mosaic tile products for over 20 years, offering wholesale pricing and free shipping on a vast collection of tile products

Growth Advisory | Operator Platform

GreatVet is an online vet directory that is dedicated to helping pet owners find the right and top veterinarians in their area for the best possible pet care

Operator Platform

Bucket Listers is the leading source for explorers looking to find the best things to do in cities around the world

Growth Advisory

Milaan is a non-profit, social development organization which envisions a world with equal rights for girls and strives for the same.

Operator Platform

The Ice Sports Industry (ISI) is an international industry trade association encompassing all aspects of the ice sports industry

Private Equity

Lanteria HR is an enterprise-class collaborative and customizable HR platform designed for busy HR professionals to efficiently manage the entire lifecycle of their organization’s workforce

Growth Advisory

Chaos Intelligence is revolutionizing thinking by using AI to supercharge users’ minds and make the process of thinking rational, logical, and collaborative

Operator Platform

The Nowak Group of Marcus & Millichap guides real estate owners to exceptional investment outcomes by means of individualized brokerage solutions and access to the nation’s largest pool of capital

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Venture Studio

Agency Flash gives you a 365° view of agency owners with strong team management features and business metrics that help agencies scale fast

Venture Studio

A better sports betting community built on transparency helps friends follow each other's betting, tips, and performance

Venture Studio

Shop2Ship offers logistic services to help reduce customers' shipping costs and improve their shipping experience

Operator Platform

Performance Management Group is dedicated to helping businesses achieve and sustain long and short term business goals through strategic planning, detailed action steps, and executive coaching

Operator Platform

For over 40 years, AR Homes® has designed and built extraordinary custom homes for discerning clientele who desire personalized and unique homes that meet their families’ specific lifestyles and needs

Growth Advisory

The Respect 90 Foundation provides children and families opportunities to develop championship attitudes through sports, academics, and community involvement

Operator Platform

SetMeUpGroup has a mission to make the logistics of life a little easier through our family of products and services: SetMeUpInsurance, SetMeUpRenters, and more

Growth Advisory | Operator Platform

SyndicationPro, the real estate syndication software company, was founded to provide more features to syndicators, better experiences to investors, in one all-encompassing platform

Growth Advisory

Mosaic Tile Outlet has been a leading retailer of mosaic tile products for over 20 years, offering wholesale pricing and free shipping on a vast collection of tile products

Growth Advisory | Operator Platform

GreatVet is an online vet directory that is dedicated to helping pet owners find the right and top veterinarians in their area for the best possible pet care

Operator Platform

Bucket Listers is the leading source for explorers looking to find the best things to do in cities around the world

Growth Advisory

Milaan is a non-profit, social development organization which envisions a world with equal rights for girls and strives for the same.

Operator Platform

The Ice Sports Industry (ISI) is an international industry trade association encompassing all aspects of the ice sports industry

Private Equity

Lanteria HR is an enterprise-class collaborative and customizable HR platform designed for busy HR professionals to efficiently manage the entire lifecycle of their organization's workforce

Growth Advisory

Chaos Intelligence is revolutionizing thinking by using AI to supercharge users' minds and make the process of thinking rational, logical, and collaborative

Operator Platform

The Nowak Group of Marcus & Millichap guides real estate owners to exceptional investment outcomes by means of individualized brokerage solutions and access to the nation’s largest pool of capital

Resources

Actionable insights and learnings about building and scaling SaaS companies

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The Future of SaaS with Venture Studio - An Expert View From the CEO of FirstPrinciples

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The Future of SaaS with Venture Studio - An Expert View From the CEO of FirstPrinciples

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