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A Venture Holding that starts, acquires, and advises B2B SaaS Companies

Scale Your Company By Leveraging Our Expertise, Network & Capital

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Latest Stories & Blogs

FirstPrinciples SaaS Acquires HRM company Lanteria

FirstPrinciples has acquired Ukraine-based HR SaaS company, Lanteria, as part of its expanding portfolio of global B2B software products. FirstPrinciples is committed to building a global network of world-class engineers, marketers, and operations specialists.

FirstPrinciples Acquires LeadShark.com

FirstPrinciples has acquired LeadShark, a US-based Outbound Marketing SaaS company that provides a database of leads to marketing and sales professionals. FirstPrinciples. This acquisition is a big win for the users of our Venture Studio product Omni.us, who will now have access to LeadShark's extensive database of leads.

FirstPrinciples Launches Omni.US in partnership with AnR Ventures

FirstPrinciples venture studio has partnered with AR Ventures to launch Omni.US, a cutting-edge sales development tool for B2B companies. This partnership serves as a reflection of FirstPrinciple’s desire to support startups in reaching their goals and achieving success.

A Venture Holding Company

A Venture Holding Company

A Venture Holding Company

FirstPrinciples starts, acquires, and advises B2B SaaS Companies. We strive to create $100mm in enterprise value every year that we can realize within 7 years. We like to build and scale businesses in the Martech, Fintech, and HR Space.

We have developed marketing and sales playbooks to generate revenue and product engineering processes to build enterprise grade applications fast. FirstPrinciples invests heavily in developing its people. Our team of over a 110 people work remotely across different countries with the largest presence in India.

Our Verticals

Venture Studio

We work with domain experts to identify and solve specific problems in the fintech, martech, and HR Space.

Scale to a $1mm ARR, Fast

Increased Odds of Success

Product Engineering Expertise

Capital Raised

$3B+

on SyndicationPro

Private Equity

Get the freedom to do what’s next on your bucket list as we share the task of scaling your product engineering and marketing capability and accelerate strategic, development initiatives for your next-gen SaaS Product.

Operational Leverage To Scale Faster

Buying Companies Upto $5mm in ARR

Take Money Off The Table & Derisk

Find Over

17K

Vets in Network @ GreatVet.com

Growth Advisory

We create a consistent and relevant strategy to build profitable and sustainable SaaS Products with a high focus on User Experience. While we design, develop and manage your product lifecycle, our Marketing and SEO team will unlock new levels of growth.

SaaS SEO

Sales Development

Digital Ads

Mosaic Tile Outlet Saw

60.8%

Increase in Revenue from Organic SEO

Hear From Our Partners

“FirstPrinciples has been a crucial partner in the scaling and growth of GreatVet. Their expertise in product development and marketing strategy has enabled us to expand our customer base and revenue. Their partnership approach and understanding of our business needs have been instrumental in our success. ”

Greatvet

Arman Ghosh

Co-Founder | Greatvet

"FirstPrinciples has been nothing short of awesome in establishing a streamlined approach to our digital marketing. We have seen significant sales growth across all product lines. The team is extremely reliable, and their results-driven approach can bring value to anyone generating revenue through their online presence."

Mosaic Tile Outlet

Leonardo Villalobos

Director of E-Commerce | MTO

"FirstPrinciples Venture Studio has been a valuable partner in the development and scaling of Omni.us. Their expertise in product development, marketing strategy, and well-defined process have contributed to our success in expanding our customer base and revenue. FirstPrinciples has been an amazing partner."

OmniOutreach

Alex Berman

Co-Founder | Omni.us

Resources

Actionable insights and learnings about building and scaling SaaS companies

GTM strategy for SaaS Products: How to Create a Robust Go To Market Strategy?

Blogs

GTM strategy for SaaS Products: How to Create a Robust Go To Market Strategy?

GTM strategy for SaaS Products: How to Create a Robust Go To Market Strategy?READ MORE
Why Startup Studios Are A Great Choice For Emerging SaaS Companies?

Blogs

Why Startup Studios Are A Great Choice For Emerging SaaS Companies?

Why Startup Studios Are A Great Choice For Emerging SaaS Companies?READ MORE
Secret Sauce of Google Ad Copies To Improve PPC Performance

Blogs

Secret Sauce of Google Ad Copies To Improve PPC Performance

Secret Sauce of Google Ad Copies To Improve PPC PerformanceREAD MORE
SEO Guide For JavaScript Based Websites

Blogs

SEO Guide For JavaScript Based Websites

SEO Guide For JavaScript Based WebsitesREAD MORE

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FirstPrinciples Family!

At FirstPrinciples, we empower our people to express ideas that drive success. Our open and collaborative work culture motivates our people towards building their dream careers.

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