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Privacy Policy - FirstPrinciples

Privacy Policy

Introduction and General Terms

This Privacy Policy covers the processing of personal data by FirstPrinciples (“FirstPrinciples”, “we”, “us” or “our” in this policy) when providing its services to its clients.

If you have any questions or comments about this Privacy Policy please contact us at:

Address:16192 Coastal Hwy. Lewes, DE 19958, USA

Email: [email protected]

At First Principles, accessible from https://firstprinciples.io, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that are collected and recorded by FirstPrinciples and how we use it.

FirstPrinciples is committed to protecting and respecting your privacy. This Privacy Policy explains the basis on which personal data we collect from you or from public sources will be processed by us. When we decide the purpose or means for which this personal data is processed, we are the “data controller.” We will comply with all applicable data protection laws, including the General Data Protection Regulation 2016/679. You have the right to object to us processing your personal data for direct marketing purposes.

Information we collect

The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.

If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide.

When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number.

How we use your information

We use the information we collect in various ways, including to:

Data Sharing

We will share your information with the following:

Our companies

Access to personal data within FirstPrinciples and our group of companies is restricted to those individuals who have a need to access the information for our business purposes.

Data management platform 

A Data management platform (DMP) is a technology platform used for collecting and managing data, mainly for digital marketing purposes. FirstPrinciples supplies DMPs with data so that the DMP can generate audience segments, which are used by advertisers to target specific types of users in online advertising campaigns. FirstPrinciples uses 3rd party CRM to store all data which have their own security features to safeguard the data and are not controlled by FirstPrinciples. 

Government authorities

In addition, we may disclose your information to the extent that we are required to do so by law (which may include to government bodies and law enforcement agencies); in connection with any legal proceedings or prospective legal proceedings; and in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention).

Potential acquirers or investors

If we are involved in a merger, acquisition, or sale of all or a portion of our assets, you will be notified via email, account message, and/or a prominent notice on our website of any change in ownership or uses of this information, as well as any choices you may have regarding this information.

Marketing Opt-Out Options

If you do not wish for your personal data to be used in the FirstPrinciples Database for the purposes set out above, please write to us at the address given above or via the email id mentioned.

When you receive a marketing email from us, and you would like to be removed from that mailing list please let us know by clicking unsubscribe at the bottom of any marketing email that you receive from us.

Your rights in relation to personal data which we process relating to you

You have the following rights over the way we process personal data relating to you. We aim to comply without undue delay, and within one month at the latest.

To make a request, please contact us using the above contact details.

You have the right to request a copy of the personal data we hold about you and to have any inaccuracies corrected.

We will use reasonable efforts to the extent required by law to supply, correct or delete personal data held about you on our files (and with any third parties to whom it has been disclosed).

Object to us processing data about you

You can ask us to restrict, stop processing, or delete your personal data if:

You consented to FirstPrinciples processing the personal data, and have withdrawn that consent.

FirstPrinciples no longer needs to process that personal data for the reason it was collected.

FirstPrinciples is processing that personal data because it is in the public interest or it is in order to pursue a legitimate interest of FirstPrinciples, you don’t agree with that processing, and there is no overriding legitimate interest for us to continue processing it.

The personal data was unlawfully processed, or

you need the personal data to be deleted in order to comply with a legal obligation.

Obtain a machine-readable copy of your personal data, which you can use with another service provider

If we are processing data in order to perform our obligations to you, or because you consented, if that processing is carried out by automated means, we will help you to move, copy or transfer your personal data to other IT systems.

If you request, FirstPrinciples will supply you with the relevant personal data in CSV format. Where it is technically feasible, you can ask us to send this information directly to another IT system provider if you prefer.

Make a complaint to a Supervisory Authority

If you are unhappy with the way FirstPrinciples is processing your personal data, please let us know.

Data Retention

We will hold your personal data for as long as is necessary for the relevant purpose.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal requirements.

Log Files

First Principles follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this as part of hosting services’ analytics. The information collected by log files includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users’ movement on the website, and gathering demographic information.

Cookies and Web Beacons

Like any other website, First Principles uses “cookies”. These cookies are used to store information including visitors’ preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users’ experience by customizing our web page content based on visitors’ browser type and/or other information.

For more general information on cookies, please read “What Are Cookies” from Cookie Consent.

Advertising Partners Privacy Policies

You may consult this list to find the Privacy Policy for each of the advertising partners of First Principles.

Third-party ad servers or ad networks use technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on First Principles, which are sent directly to users’ browsers. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit.

Note that First Principles has no access to or control over these cookies that are used by third-party advertisers.

Third-Party Privacy Policies

FirstPrinciples’s Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt out of certain options.

You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers’ respective websites.

CCPA Privacy Rights (Do Not Sell My Personal Information)

Under the CCPA, among other rights, California consumers have the right to:

Request that a business that collects a consumer’s personal data disclose the categories and specific pieces of personal data that a business has collected about consumers.

Request that a business deletes any personal data about the consumer that a business has collected.

Request that a business that sells a consumer’s personal data, not sell the consumer’s personal data.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us using the address or email on top of the page. 

GDPR Data Protection Rights

Why their data is being processed;

FirstPrinciples helps businesses to grow by helping gain more qualified leads for their goods or services. FirstPrinciples collects public data and consented data to build business contacts strictly for B2B outreach.

The categories of personal data concerned;

Business profile information and the e-mail address and phone number tied to that business information.
We might also ask you to disclose the MRR and ARR value range of your organization when required for a venture studio agreement or when there is a need to get into an equity arrangement. Herein, you will be asked only to choose a range. 

To whom the data has been disclosed, especially if that data has been shared with someone in another country or to an international organization;

We will look at all our historical campaigns to see if your data has been downloaded by any organization from our platform.

Where possible, for how long the data will be stored or, if the precise period is not known, how the period can be calculated;

It will be stored as long as the public source of the information exists or if obtained by consent that the consent is not removed.

That they have the right to request rectification or erasure of their personal data or request that the processing be restricted or stopped;

Yes, we have a full opt-out process. Please write to us or email us on the given details on top of the page and we shall be in touch with you to do the needful.

That they have the right to lodge a complaint with a supervisory authority

Yes you can complain to the U.S Federal Trade Commission – please see our full Privacy Policy: https://firstprinciples.io/privacy-policy/ 

The source of the data where they have not supplied it;

Public information or purchased via a third party where consent was given.

Whether their data is used in any automated decision-making (including profiling) process and if so the logic involved, significance and envisaged consequences to them of that processing.

A taxonomy is created to map profiles to relevant business functions i.e. marketing, sales, finance. This helps our users to find relevant business contacts to outreach to more quickly.

Children’s Information

Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity.

First Principles does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.

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