Clicky

Private Equity

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Scaling B2B SaaS Companies with Operational Excellence

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About FirstPrinciples Private Equity

FirstPrinciples acquires B2B SaaS Companies with $1M to $5M in ARR. We do full and partial buyouts of companies in special situations where we can apply our operational expertise to drive growth

Our Focus Areas

Martech

As marketers ourselves, we have deep insights and absolutely love solving problems for marketers

Fintech

The world is moving fast and the financial world needs to play catchup

Special Situations

We acquire companies that need to provide an exit to investors or founders

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The FirstPrinciples Difference

FirstPrinciples provides a lot more than capital. We work directly with management teams to move the needle by providing access to our product engineering, growth, and people operations team. You will have a team working directly with you to build the business rather than an armchair quarterback.

Interested in a conversation?

Learn more about how we can drive business value together.

Where We Can Help?

  • Scaling the Application Architecture
  • Upgrading to 'Enterprise-Grade' Code
  • Best Practices around Product Engineering
  • Job Leveling for Engineering Teams
  • Training Product Engineering Teams
  • Securing SOC2, HIPAA and other compliances

Product Engineering Teams

  • Scaling the Application Architecture
  • Upgrading to 'Enterprise-Grade' Code
  • Best Practices around Product Engineering
  • Job Leveling for Engineering Teams
  • Training Product Engineering Teams
  • Securing SOC2, HIPAA and other compliances
  • Scaling SEO, PPC, & Social Channels
  • Sales Team Training & Scaling
  • Proven Playbooks to land MQLs, SQOs, and Sales
  • Job Leveling for SaaS Growth Teams
  • Building Enterprise Scale Revenue Operations
  • Building Customer Support & Success Teams

SaaS Growth Teams

  • Scaling SEO, PPC, & Social Channels
  • Sales Team Training & Scaling
  • Proven Playbooks to land MQLs, SQOs, and Sales
  • Job Leveling for SaaS Growth Teams
  • Building Enterprise Scale Revenue Operations
  • Building Customer Support & Success Teams
  • A global recruitment engine
  • Management & Leadership Training
  • Implementation of Company Wide L&D Programs
  • Building Internal Accounting Controls
  • Employee Engagement Processes

People Ops & Finance Teams

  • A global recruitment engine
  • Management & Leadership Training
  • Implementation of Company Wide L&D Programs
  • Building Internal Accounting Controls
  • Employee Engagement Processes

Why Partner with FirstPrinciples?

Founders

Derisk by Taking Money Off The Table

Most founders take a paycut and deprioritize personal financial needs. We can help change that while ensuring you maintain ownership & healthy upside.

Buy Time & Beat Burnout

Starting companies is hard. We bring in trained individuals that can help scale your business

Scale Faster

We leverage a global team to scale B2B SaaS Companies.

Private Equity Firms

Operational Leverage

Building a global product and engineering team is hard and time taking.

Close More Deals

Focus on sourcing, financing and closing deals while we come and work with the management team post acquisition.

Add Credibility

Adding FirstPrinciples as an operating partner adds significant credibility because we have successfully done this many times over.

Our Partner Stories

Operator Platform

Performance Management Group is dedicated to helping businesses achieve and sustain long and short term business goals through strategic planning, detailed action steps, and executive coaching

Operator Platform

For over 40 years, AR Homes® has designed and built extraordinary custom homes for discerning clientele who desire personalized and unique homes that meet their families’ specific lifestyles and needs

Growth Advisory | Operator Platform

SyndicationPro, the real estate syndication software company, was founded to provide more features to syndicators, better experiences to investors, in one all-encompassing platform

Growth Advisory | Operator Platform

GreatVet is an online vet directory that is dedicated to helping pet owners find the right and top veterinarians in their area for the best possible pet care

Operator Platform

Bucket Listers is the leading source for explorers looking to find the best things to do in cities around the world

Operator Platform

The Ice Sports Industry (ISI) is an international industry trade association encompassing all aspects of the ice sports industry

Private Equity

Lanteria HR is an enterprise-class collaborative and customizable HR platform designed for busy HR professionals to efficiently manage the entire lifecycle of their organization's workforce

Operator Platform

The Nowak Group of Marcus & Millichap guides real estate owners to exceptional investment outcomes by means of individualized brokerage solutions and access to the nation’s largest pool of capital

Venture Studio

Agency Flash gives you a 365° view of agency owners with strong team management features and business metrics that help agencies scale fast

Growth Advisory

The Respect 90 Foundation provides children and families opportunities to develop championship attitudes through sports, academics, and community involvement

Operator Platform

SetMeUpGroup has a mission to make the logistics of life a little easier through our family of products and services: SetMeUpInsurance, SetMeUpRenters, and more

Growth Advisory

Mosaic Tile Outlet has been a leading retailer of mosaic tile products for over 20 years, offering wholesale pricing and free shipping on a vast collection of tile products

Growth Advisory

Milaan is a non-profit, social development organization which envisions a world with equal rights for girls and strives for the same.

Venture Studio

A better sports betting community built on transparency helps friends follow each other’s betting, tips, and performance

Venture Studio

Shop2Ship offers logistic services to help reduce customers’ shipping costs and improve their shipping experience

Growth Advisory

Chaos Intelligence is revolutionizing thinking by using AI to supercharge users’ minds and make the process of thinking rational, logical, and collaborative

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Operator Platform

Performance Management Group is dedicated to helping businesses achieve and sustain long and short term business goals through strategic planning, detailed action steps, and executive coaching

Operator Platform

For over 40 years, AR Homes® has designed and built extraordinary custom homes for discerning clientele who desire personalized and unique homes that meet their families’ specific lifestyles and needs

Growth Advisory | Operator Platform

SyndicationPro, the real estate syndication software company, was founded to provide more features to syndicators, better experiences to investors, in one all-encompassing platform

Growth Advisory | Operator Platform

GreatVet is an online vet directory that is dedicated to helping pet owners find the right and top veterinarians in their area for the best possible pet care

Become Our Next Success Story

Join The SaaS Tribe