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If u were fired, what would the new guy do? Why can't u walk out of the office and come back in and do the same thing?"
~ Andy Grove
Do little things to make others feel better.
Chuckle when someone says a joke.
Write someone a thank you text.
Take a moment to comment on someone’s blog post.
Want to be the 'First'? Well, start being the 'Best' first, and no one would stop you from being the first!
Customer support is a lot more important if you're selling to small and medium-sized business.
Community of SMB owners is very close. They talk to each other everyday.
So if you give great customer support - they will tell their peers and friends which leads to more customers.
Brand building heavily relies on word-of-mouth recommendations spreading contagiously.
No matter how brilliant your marketing strategy is, you're doomed to fail if your customer support is terrible.
"We are what we repeatedly do." - Aristotle
Change your habits, to change your identity!
Not every reader is a leader. But every leader is a reader.
What book are you currently?
Quantify your buyer's persona via data and analysis
Figure out the customers that are most valuable to your company and how you are most valuable to your customers.
"How you come across to others is too important to be left to chance."
- Phil Geldart
Spend less time fixing things, and more time recruiting senior folks to own them.
Yes, you can manage the sales team. You can do drip marketing campaigns. You can certainly still be head of product.
But all that time would be much better spent recruiting a VP to own it.
It's good to build for a niche market, but make sure you don't end up targeting very few people.
TAM is an important number to look at when you are starting.
CAC can show whether you have positioned your company towards realistic customers you can afford.
Focus on the packages you are offering and to whom you're offering.